The Nested Blog Marketing Series for Bloggers Who Can Write Good and Need to Learn to Do Other Stuff Good, Too: Facebook

I’m baaaaaaaack. 

So this week has been completely bananas. 

Yes, I know I need to stop saying that. 

Yes, I’m aware that I begin entirely too many posts with the word “so.” 

Moving on. 

Today, I’m making good on something which was promised like 1,000 years ago (It was foretold by one of the great prophets from the top of a mountain in the mystic part of the world. …or just by me. A month ago. In my pajamas. After too much wine.).

That’s right kittens: you’re getting installment #1 of The Nested Blog Marketing Series for Bloggers Who Can Write Good and Need to Learn to Do Other Stuff Good, Too. 

Today’s topic: the Devil’s own instrument – Facebook. 

I don’t even really believe in the devil (Unless there is such a thing and my Catholicism has been right all along, in which case, “Don’t eat me, Prince of Darkness, I’ll probably be stringy and give you indigestion.”), but navigating Facebook is enough, sometimes, to make me think that he must exist. 

Today’s post will focus primarily on setting up a professional page for your blog and/or yourself, if you have a writing career outside of blogging and want to keep the two separate. I already have a page for Nested up and running, so I went through the effort of creating a bogus author page that I may or may not use just so that I could show y’all how to work the ropes. Because apparently I love you that much. You’re welcome. 

Let’s get started, shall we? 

Step 1: Log-in to Facebook.
(Note: if you do not already have a Facebook, I’m going to take this opportunity to remind you of a few things: 1. it is not 1999; and 2. you clearly have the internet because you are reading this now. Let’s see how many words I can make you read in your head before you skip down to the really useful stuff: apple, cow, colby-jack, tsunami, Pope, uterus, blog, Mark Zuckerburg, banana, banana, banana, banana…. ok, even I’m done with this.) 

2. Locate the link on the left sidebar that says “Pages.” 
Then, obviously, click it. 

3. Click the link that says “Create a Page”

4. You are an artist. Or, I guess, you could classify yourself as any of those other things. I actually think I have Nested listed as a local business. Or not. I can’t remember. You should probably just click Artist. 

5.  Type in your relevant information and then agree to the terms of use. 

6.  Now, you must upload a picture of yourself (or your cat – I don’t judge) 

7. Don’t worry if half of your face is gone and you look like you’re trying to bite the frame. It’s totally fine and you can adjust it later.(Come back here when you want to do this: right click on your profile picture, select “change profile picture,” select “edit thumbnail,” and then just click on the photo and drag it until it fits in the box like you want. Easy peasy.) Click Next. 

8. Now is the part where you should add a description of yourself or your blog. 
For example: Writer. Humor and Food Blogger. Amateur Wife. Pinner Extraordinaire. I write The Nested Blog. It’s my love letter to wine.” When you figure out something witty, click “Save Info.” 

9. Now, you can add your own touch to the URL. If you don’t want to do this now, don’t worry – you can edit this information later. I skipped it because after 14 attempts, it kept telling me that the username was not available. Apparently there is another Katie Pilkington. I’m gon’ find you. And I’m gon’ take your Facebook web address. (Yes, yes, I know – that escalated quickly.)

10. Now, it’s going to ask you about adds. I skipped this because I am too poor to pay the gods of Facebook for advertising. So in this matter, my guidance ends here. If you’re all moneybags with yourself, then by all means proceed with this and report back to those lowly of us who didn’t get to leave England to go to the new world. (I’ve been watching Pocahontas in my head all day.)

11.VOILA! Now, so that you don’t look or feel like that kid in middle school who never decorated their locker because they hated school so much that there didn’t seem to be much of a point (*cough* ME *cough*), you should go here and add a cover photo. This is an awesome place to use that ol’ blog header again. It’s super self explanatory. Just click the link.

12. Next, go here and invite all of the people you know. Click on “See all” to make your life easier or you will be inviting them 4 at a time until death do you and your computer part. I’m serious.

13. Ok. This is your insights box. It’s super sad right now because no one likes you. And I mean that in a purely “Facebook is a douchebag” kind of way. I like you plenty. And I’m sure your cats to too. Among other people/things…. I hope. Once people do like you in the Facebook-y way, though, this box will let you see how many people your posts are reaching. It’s like Facebook’s really shitty version of Google Analytics (which we will be covering in a post that is so high-tech that it might actually kill me).

14. This is your notification box. This will tell you when people do start to like you so that you can finally put the Cheetos down and listen to what your mother and me have been saying all along – you is kind, you is smart, you is beautiful. Or however that goes. I’ve only listened to the book on tape. It will also tell you when someone has shared your posts or has written on your page’s wall.

15. Finally, and I leave you here, take a look at the top of your new page. It will say, “You are posting, commenting, and liking as [YOUR PROFESSIONAL PAGE NAME] – Change to [YOUR REAL-LIFE, HUMAN NAME]. If you want to post on people’s walls, share things, comment, reply to comments, or wreak general havoc behind the safety of your blog’s name without your personal identity, this is how you do it. Why? I don’t share my personal Facebook page with my blog followers. Why? Because not everyone needs to see my family vacation photos or the weird picture someone tagged of me holding a giant sombrero and trying to balance a cat on my head. (Do NOT ask). This is also how you can expand your market – by double posting. I always share my new blog posts via my personal page (for the kittens that I know personally) and via my blog page (for the kittens who may be creepers).

Ok. This is not to say that some of the people from my life are not creepers. They totally are. I’m probably one of them. It’s fine. But I think it’s important to keep your business life and your personal life separate. But that’s just me.

But the people who are commenting on my professional page are revealing their identities. It’s not fair if I don’t!\
Tough shit, cookie. And you are revealing yourself, actually, you’re just doing it in a manner that you can control. As are they. You’re not the boss of them! If they want to share their Coppertone Baby-esque photos with you, then that’s their business! 

I hope this was helpful for you. But, before I close, here are some bullet points:

– Share and share alike. Reciprocity is a good thing, in sex and in blogging. Share the posts of bloggers you admire and they, if they are polite, will share yours. This expands the web of influence. I call it “paying it forward” but not at all like that movie that made me cry for 6 hours.

– Share responsibly. I’m not one for censorship. AT ALL. But there’s a difference between being pithy and being a dick. Know that difference and respect it.

– Reply when people comment on your posts or write on your page’s wall. It’s the same as with comments on your blog. When people feel as if you’re acknowledging them, they feel validated and like you more. (Note: if your blog/page has like a bajillion followers, you can skip this, as long as you check in often enough to let us know you’re still listening.) 

– Your blog is your brand and your Facebook page is like another website for your brand. Keep that in mind.

If you have any questions, feel free to fire away in the comment section! I’ll reply as best I can. And if I don’t know, I will Google the hell out of your question and link you to someone who does! Because I love y’all that much.

You’re welcome.

It’s almost Friday, y’all!

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  1. I totally would’ve taken your tutorial had it not been for my chronic impatience. Looks like I did everything right!

    PS – I love your The Help reference. Made me guffaw and I don’t guffaw lightly.

    Sharing, pinning, and whoring for you!

  2. Artist felt like too lofty a goal. So I chose MONARCH.

  3. You so smart.

    Thanks for linking up Katie. 🙂

  4. I did a FB page for my blog and I do like the separation between IT and ME. And for a couple of posts that I thought were worthy, I spent the $5 to promote them. For several days, FB posts my link in the newsfeeds of my friends’ friends. I found that it didn’t generate nearly as much traffic and interest as just good ole interesting writing. For example, I promoted a post that has gotten about 5000 views on WP. For my $5, I got about 10 new readers. But the simple fact that it was good writing got it shared on FB over 800 times, by strangers who were doing my marketing for free! So even though it’s only $5 here and there, I’m taking the heat off promoting and putting my energy into content development. I’m new to all this, but it sure is fun!!!

    • It’s definitely nice to have the two separated. I’m glad you told me about the promotion thing, because I’ve wondered about it. I think I’ll take your advice, save my money, and focus on good content instead!!!

  5. here is my facebook page:

    thanks for the information.

  6. Thanks a lot for this tutorial..I should do this for my blog!

  7. OK, why didn’t I find you about an hour ago BEFORE I set up my page as a separate business? Before I screw this up any further, should I just delete it? Will I then be able to create the page after logging in under my personal FB? Or will it show that name (Aimless Allee) as already taken?

  8. This is great … not only because you’re a riot, but because it actually helped me a lot! Thanks 🙂

  9. This is great … not only because you’re a riot, but because it actually helped me a lot! Thanks 🙂

  10. helpful and hilarious. thanks!

  11. Thanks for this tutorial! 🙂 It was a great help.

  12. This was helpful, thanks for the tutorial! 😀

  13. I think this is a great tutorial – and certainly the most entertaining!

  14. AWESOME! Can’t thank you enough for the help!

  15. Thanks so much this information was very helpful, just set up my page and now i am going to explare the rest of your site. xx

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