The Nested Blog Marketing Series for Bloggers Who Can Write Good and Need to Learn to Do Other Stuff Good, Too: Twittiots – How to Succeed in Twitter Without Really Trying (Update)




Twittiots: How to Succeed in Twitter Without Really Trying


I’m going to give you the secret of Twitter, my friends.


Are you ready for it?

Are you sure you can handle it?

Ok.

The secret to Twittering well is that you have to be convinced that everyone cares about the tiniest minutiae of your life – and I mean be truly convinced.

Or, you can tweet like a boss and be convinced of that in a really lazy, tongue-in-cheek sort of way. Which is what I do.

Let’s talk basics.

First of all, you need to have a Twitter account. If you already have a Twitter account, you can just skip this part. You’ll know where to start reading again because you’ll see a picture compilation of the cutest dogs in the world. (And no, I’m not at all biased.)

1. Go to www.twitter.com. You will see this:

2. Put your information into the boxes thusly:


3. You will be directed here. This is an awesome time to change your username. But you can always change it later under “Settings.” Once that’s done, click “Create my account.”

4. Click!

5. Ok, because Twitter is the middle school recess kickball team of social media, they will require you to follow people. Which isn’t really a bad thing because you’re keeping people like Ludacris from never getting to play kickball even though he’s been practicing for hours in his backyard and knows that he could get the team a homerun. ….or something like that. Pick 5. Or more! I don’t know your life – I don’t know how tw-ambitious you are. When you’re done, click Next.

6. Now, because apparently Twitter also wants to make sure that everyone has a date to the middle school Spring Fling Dance, they’re gonna make you choose 5 more people. Pick a category that interests you. 

7. And now, because Twitter just doesn’t know when to stop metaphorically beating the metaphorically dead metaphorical horse (because I don’t condone really beating real horses, really dead or really alive), they’re going to ask to look through your email contacts to find people you know on Twitter. You are more than welcome to do this. But as for me, more than half the people I email are my relatives over the age of 50 who just recently learned to email and are beyond excited about using their laptops for solitaire. Needless to say, most of them aren’t on Twitter. So I just skip this bit. 

8. Add a pretty, pretty picture! And add a “bio” This is your first introduction to only having 160 characters. For example, my Twitter bio is: Kentucky Writer. Humor and Food Blogger. Amateur Wife. Pinner Extraordinaire. I write The Nested Blog. It’s my love letter to wine.

9. Congrats! You are the operator of a brand new twitter! (See below for de-mystification) 

1. This is an important place. Click “Me” to go to your profile. Click “#Discover” to see about what people are tweeting. Click “@Connect” to connect with people. “Home is pretty self explanatory, I think.  

2. This search bar allows you to search for topics or people.  

3. CONFIRM YOUR ACCOUNT VIA YOUR EMAIL ADDRESS!!! Or the gods of Twitter will shut you down! ….or something equally terrifying.  

4. This will tell you how many tweets you’ve tweeted, how many people are following you, and how many people you are following. This is also where you can write your tweets. (Your other option is clicking the blue feather pen button in the top right corner. See it? Good.) 

5. This is a tweet! Isn’t it pretty? To work with it, click “Expand.” From there, you can favorite the tweet, retweet it, or reply to the person who tweeted it in the first place! Awesome, right? Of course.  

6. This is a selection of people that Twitter thinks you should follow. To follow them, simply click the blue “Follow.” You’ve got this, right? You can also find friends (CLICK) through Facebook, browse categories of people (entertainment, sports, etc), or view all of Twitter’s recommendations for you!  

7. This is the Trends section. This will tell you what people are talking about that day via hashtags. Don’t know what a hashtag is? Look at this adorable picture of my dogs and then fasten your seat-belts, kittens, because we’re about to go to there!

Doesn’t Lolabear look like Captain Ahab in that bottom picture? Of course she does. 


Yea, that’s your cue, people who already have Twitter. (Which now should be everyone! See how nicely that works out?) Here’s where you come in. 

The first thing you need to know is this, the # (yes- the hashtag), formerly known as the “pound” symbol. 


But if you say that to anyone under the age of 22, they will literally look at you as if you literally have lobsters clambering out of your ears and down tiny stepladders to snuggle in your purse. Literally. It’s like how nobody under the age of 22 knows what Seinfeld is either and only has a vague knowledge of the Golden Girls or Frasier. But I digress…

Now, the # is known as “the hashtag” and can be either terribly useful or terribly ironic. Or just terribly used. It all depends.(I’m looking at you, parents of baby Hashtag.)

The # can be used to get your tweet seen by more people. It looks like at this moment, people are tweeting about what to say after sex. I didn’t know this was a big discussion point, but we’ll go with it.


If you want to make sure that your tweet is seen by a lot of people, you should include a # of what’s trending at the moment, if you can. It can be a really useful tool. For example:

I blogged today about objects being larger than they appear in mirrors. #WhatToSayAfterSex

That works. It’s gross. But it works. This, however, doesn’t:

I had a dog named Peanut Butter. He died from a peanut overdose. #WhatToSayAfterSex 


Sure, people will read your tweet. But they’ll probably think of you as being either creepy, weird, or both and write you off.(Even most internet peeps have standards.) 


To create a hashtag, simply type #WhateverYouWantToSay, only make it whatever you really want to say in your hashtag. (It has to be all one word, no spacing though. I learned that the hard way.)

(Note: I realize that that last bit read a lot like me saying, “Say hello to my little friend,” and then you replying, “Hello, my little friend.” Work with me here.) 

So, it’s a good idea to look at what topics are trending and see if you can reach a wider audience. But if your topic isn’t trending, don’t let that stop you! You can make your own hashtags which, if clever, engaging, or odd enough, can trend! (This has never happened to me, but I did get close once with #30DaysOfThankfulness) 

This is where tagging comes in. If you tweet something, all of your followers will see it. This is awesome, but when you only have a few or few hundred followers in a Twitter world of millions, it becomes less awesome in perspective. This is why we tag people. To tag someone, type @ and then their Twitter name. This means that not only will they for sure see it, but that all of their followers will see it as well. Awesome, right? Yabsolutely.


It helps, when tagging, to be following that person/thing/group. It just makes it easier. Follow EVERYONE. Don’t be discouraged. I only have 294 followers, but I follow 1,258. Huge disparity? For now. I average 4 new followers a day thanks to my following connections. This is important. But there is etiquette involved.
If someone follows you and they are not a porn company or fake Twitter (And unlike Manti Te’o, you’ll be able to tell. Too soon? Too soon? Probably too soon.), you should follow them back. It’s called manners.



But what’s more important, it will expand your network and the people who can and will read your tweets.

Why does this matter? Because you’re doing something called platforming. If you don’t run or have a blog or business and just want to tweet to your hoodrat friends about how your dog ate your underwear, puked them up, and then re-ate the puke and underwear before you could get to him, then you only need to follow and be followed by your hoodrat friends.

But you, my dear bloggers, are not doing this. You are building a brand.

Note: Maybe you’re not. Maybe you just write your blog because you have things to say and it’s ok with you if only your close family and friends read it. But that’s where it will stay, most likely. If you want to build followers and notoriety, you have to do what’s called “branding.” That’s an entirely different post, and if you want me to do it, I will. 

To build your brand, you need to platform. I know that this is the word from which every writer runs screaming and hissing under the porch. Get over it. There’s nothing wrong with name recognition. Your potential publishers certainly don’t think so. The more of a “household name” you become, the more money you’ll make for them. 

Platforming is hard work, it involves a lot of shameless self-promotion. You will occasionally feel that you’ve sold your soul to the devil. You will occasionally feel a little bit like you’re prostituting your sweet little blog. But strap those big girl pants on and do it anyways.

Tweet every single blog post. Post your post on BlogHer or SheWrites and then tweet the link to that, including tags and hashtags to expand your little tweet’s readership.

How did I get discovered by HuffPost Live!? It wasn’t because I post every day or participated in countless NaBloPoMo’s. It wasn’t because I’m funny or because people like to read about my hostile uterus. (Though, let’s be honest – they totally do.)

HuffPost Live! found me because I tweet the shit out of them every. single. day.

Whenever I tweet a blog post, I tag the following people – ALWAYS:



Why? Because the BlogHer people are blogging goddesses. Plus, I like them. And I’m going to BlogHer this summer, so I may as well make friends now. Right? Right. 

I also tweet to:


If it’s really funny, I tweet at @cracked , @jezebel , and any other funny people I think of. I tweet at CNN, The New York Times, and any of my friends who might be interested. Why? Refer backwards to the conversation about tagging. Think of how many people follow Cracked’s twitter, for example. Thousands. And even if only 15 people see my tweet and link to my blog, that’s still 15 people who aren’t in my immediate friends and family group. Lather. Rinse. Repeat.

Is it a lot like whoring? Sure. But let’s look at The Bloggess. She has a vast Twitter Empire full of tweeting minions. But she worked hard to build it. Not only did she post her blogs to Twitter, but she also posted about funny things in her life and pop culture. She tweeted at people. She started the Ball of Twine Photo Challenge which has blown up, thanks in no small part to Wil Wheaton. (Damn you, Nathan Filion for taking yourself so seriously.) And now, all she has to do is tweet what she had for breakfast and at least 25% of her followers will retweet it. (And that’s a conservative estimate.)

It’s the easiest thing in the world. This brings me to another etiquette point – unless you have a vast Twitter empire, if someone retweets you (RT in Twitter-speak), THANK THEM. Reply to their retweet. It shows that you’re gracious and grateful and they will be more likely to retweet you in the future, expanding that network just a little bit further. What’s more, if you want to be super awesome, you should retweet one of their tweets. You’ll endear yourself to them even more. 

Etiquette is important and people remember it. Bloggers are more likely to comment on blogs where the blogger comments back, and more importantly, where that blogger returns the favor. Same goes for following. We don’t need to be whorish about it – just be polite and do it. The same goes for Twitter. People are more likely to retweet you if you pay it forward. Manners matter, my friends, even when virtually employed.


In addition, don’t be that person who only tweets their blog posts. Remember what I said earlier? To be successful at Twitter you have to, at least a little bit, believe that everyone is super interested in the minutia of your life. Tweet random thoughts or funnies, pictures of your cat being weird or pretentious. Tweet all the things, kittens. And retweet all the things, too. If Huffington Post just tweeted an article about Lizard Fashion Shows and that’s totally the sort of thing that’s in your wheelhouse – RETWEET IT. 

You can also favorite tweets without retweeting them. If I really like a person, I’ll often favorite and retweet their tweet. I know, I know, my love is so great and overwhelming. 

So what are the highlights?

1. #########! Hashtag! If you can’t find one that’s trending that jives with you, make one up. I hashtag everything (or I do when I remember. This is a lesson for me too, friends.) For example:

I’m gonna Pon Farr you so hard. #weirdestdreamever bit.ly/Xy7zJj
— Nested (@NestedBlog) January 23, 2013

You can use hashtags to be funny, ironic, or catch people’s attention. Some of the funniest tweets I’ve read have been made that funny by the hashtags.

2. TAG PEOPLE. Don’t be shy! Tweet to your friends, tweet to your favorite comedians! (But switch up your wording or the Twitter gods will think you’re a spambot and suspend your account).

3. Tweet your life. All of it. People like reality and in our modern times, people also like instant gratification. People WILL retweet funny posts that appeal to them or meet them at the level where they are.

4. Be gracious. Tweet others the way you would like to be tweeted.

5. Don’t be a dick. There are people who have made their fame and fortunes being dicks. And I know that snark is king. But snark won’t be forever. People who are genuinely funny, however, will be. I’m not saying censor yourself – I would never say that. But don’t go out of your way to be incendiary. Just be honest and the followers shall come.

6. You only get 140 characters per tweet. Economy is important. That’s why you should get an account with bitly: http://bitly.com/ This site will shorten your blog link URLs to tiny little links so that they take up less space. Plus, it keeps track of how many clicks your link generates so you can see how big your internet presence is. Do it. Do it now.

There you have it. I know that it’s a little scattered, but Twitter is a little scattered. C’est la vie, right? If you have any questions, feel free to shoot me an email or leave the question in the comment box. I’ve done lots of Twitter research and while I don’t know everything by any stretch, I do know some amazingly helpful tips
.
So tweet away, kittens! Tweet away!

And follow me at @NestedBlog.

Seriously. Follow me. I believe in follow-backsies. And retweets. Be sure to leave your new twitter info in the comment section so that all of us who read and write at Nested can follow you! And together we shall build an empire where we can practice our mad, new Twitter skills together!

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Comments:

  1. First of all, thanks for this whole series. I love the humor that you put into all of your writing. I am a twittiot! Also, at the words “branding” and “whoring” I am totally under the porch clawing to the ground in fear. But, I’m not hissing. I’ll let you know my twitter name once I venture out from under the porch. Great post.

  2. You’ve schooled me once on Twitter, but I admit it didn’t stick. Whenever I get on there, I feel like I’m in a really noisy place with a million people talking at once and I just want to go home and put on my pajamas and watch the X-files. It’s just too much work.

    How much time do you spend on Twitter everyday? It seems like a better place to grow your blog audience than Facebook, but is it possible to do it without spending ten hours reading other people’s stuff?

    • I check in on twitter probably 4 or 5 times a day for a total of maybe 3-4 minutes each time. MAXIMUM. I really don’t spend too much time, but if you do it right, you really don’t have to. It’s nice because everything is so short – if the tweet doesn’t entice you to click the link, you can just move on. But it’s a great way to spread your blog with people you don’t know.

  3. i’m with kristin, i fear twitter just as i fear facebook. maybe i’m too old to learn – but lovely tutorial xx

  4. Great post! Thanks for the tips for all us Twitter twits. And congratz on being published! I too featured you! Check it out on my Friday’s Fave! http://www.adventureintodomesticland.com/2013/04/fridays-fave-22-ftsf.html

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